Our Services

Our work always starts with a deep dive workshop, putting our minds together to generate big ideas. Depending on your needs, it will focus on building your positioning, defining your go to market activities (digital marketing, PR, events) or putting the plan into action.

icon boussole

Brand positioning

A strong narrative means exponential growth. Some companies have a slow growth or simply fail because they cannot articulate their value proposition. Great ideas, products and services do not sell themselves; they need to be put in the spotlight of their specific audience.

AceKettle helps companies craft a strong narrative through several activities:

  • Personas mapping (qualitative surveys and focus groups)
  • Positioning (product or service definition, pricing, competition analysis, distribution channels identification)
  • Pitch (tagline, networking, commercial and investors pitches)
Delphine Bos and Aurelie Becat Acekettle Co-founders
AceKettle computer where it's write Go get them
icon arc

Go to Market Plan

Once the positioning is clear, the Go To Market plan can be crafted around 3 main activities:

  • Digital marketing (strategy, online and social marketing, website development and optimization, online advertising, email marketing and newsletters, ...)
  • Content creation (articles, cases, columns, white papers and books, blogs and social content, video production, infographics, press releases, website texts, ...)
  • Events and traditional marketing (PR, sponsored events, resellers and end consumer special offers...)
icon rouage

Execution & training

  • Go To Market plan execution
  • Recruitment and training of a new team member
  • Outsourcing of specialists
  • Sales tools design (sales emails or Linkedin messages, telephone scripts, standard proposals,...)
  • Ad-hoc trainings (how to sell on the phone, how to sell face-to-face, negociation skills,...)
Delphine Bos and Aurelie Becat are riding bikes